What does it cost to get a new customer?

Do you know how much it costs you to find a new customer? Have you ever calculated the cost? Try this costing calculator and find out how much you need to spend on telemarketing to improve sales turnover. In the example below I’ve used sample figures to see how much you need to spend to win new work. By using your own figures, you will be able to see how to budget for the cost of winning new business. Click here to download a budget calculator spreadsheet free of charge. The spreadsheet automatically calculates all but five of the cells.

Telemarketing budget sheet
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"Why oh why do they believe someone else?"

I was with Bob, a business owner the other day and he asked:

"Paul, Why is it that when I suggest and idea to my staff, they don't act on it – then you or someone else tells them the same thing and they act as though it's the first time they've heard it?"

"Bob" I said. "Have you ever heard the saying that a prophet isn't recognised in their own land" Well; it's true!
1. When the boss tells his or her people that a certain way of achieving more is brilliant – some of the people think that the boss has a hidden agenda.
2. When someone from outside the business explains the same ideas they usually come at the problem from a different perspective.
3. The person from outside the business may be (or should be) skilled at presentations.
4. People believe authority figures.

You see; part of the problem lies within the inaccuracy of the old expression which glibly states: You have to be heard to be believed

When the reality is: You have to be believed to be heard

So can you be more effective in communicating new ideas to your staff?

1. If the idea came from a book – give everyone a copy of it. That's what I did with a book I was so taken with about business organisation. It was called "The E-Myth Revisited" the author is Michael E. Gerber. And, I so loved the ideas that I bought all the members of my team a copy and we used some Gerber's ideas to help re-organise , and improve the efficiency of our business.
2. If the idea came from a TV or radio programme – play the programme at a team meeting.
3. If you have yearly meetings – get a professional speaker to present their (and your) ideas at that meeting.
4. Get recommendations from others who've used the ideas.

Two of the key factors in persuasion are authority and social proof. If you can use those, perhaps you can get your people to believe.
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