Why every printer should offer web design

(If you don’t already do it)

Website design can not only be a profitable part of any print business, it also dovetails perfectly into the existing services that most printers provide. If you offer design services, there is really no reason not to offer web design too. I did this, in a small way, as long ago as the late nineties.

Back then, coding was a complete mystery to me, so we designed the web sites and partnered with another local business that did the coding, hosting and posting. We would supply them with visuals of the pages and jpeg files of the graphic elements, and they did the rest. We then put a markup on the (pre-agreed) fee they charged us. We even made (a little) money from annual site maintenance! This arrangement was working well right up until we sold the business in 2004.

When I set up Business Momentum, web design was not part of my business plan but I did need a website for myself. I bought an inexpensive software package called Rapidweaver (Mac only, £59.99 (December 2014)) and set about creating a website for Business Momentum. Using this simple template based system for website design. There are other, similar, systems available, but at the time, Rapidweaver seemed the most suitable. The original Business Momentum site has since been replaced by my current site.
Until recently, I have never offered website design as a service but I had been asked to design websites for several other businesses. Despite using this simple system, sites designed have included features such as videos, blogs, online forms, ftp uploads and even a shopping cart system linked to Paypal!

Any print business with basic graphic design skills could fill the website needs of most small businesses without much investment in time or software. Web design dovetails perfectly with graphic design and it’s easy to use design elements that you may have already created for your customers - very profitably.

As for me, I’ve just upgraded to Rapidweaver 6 (Dec 2014) and find, as with most things in life, the more I do, the more I learn.
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